The Do South Shop was founded in 2010 by creative director Freddie Oke whose dream was to create an inspirational lifestyle shop. Situated at one of the highest points in South London in the heart of Crystal Palace it is a treasure trove of lovingly curated objects for the home. In the past six years The Do South Shop has established itself as a vibrant part of London’s design scene and in 2016 was cited by the Evening Standard as one of the top interiors shops in the capital.
The Crystal Palace showroom is a stylish and inviting space that has been skilfully choreographed by Freddie to fire the imagination and provide interiors inspiration. The collection offers an eclectic mix of contemporary design, vintage pieces and unique objects, peppered with bold prints and bright colours that has become Freddie’s trademark style. As well as housing established brands including Hay and Alessi, The Do South Shop pioneers design trends, seeking out new designers to showcase new and original pieces for the home.
To find out more about The Do South Shop and our latest products, events and promotions you can sign-up to our newsletter. While we endeavour to have an online offering that reflects our in-store collection, we do not have our full product range represented on this site, so please do email us if you have any questions about any of our products. We look forward to meeting you in-store and online soon!